Follow the Path of Progress
- Paul Stamm
- Oct 8, 2023
- 2 min read

A new Chick-fil-A opens up in your town. You're pumped and can’t wait to give it a try. Little do most people know is that this Chick-fil-A can provide you with more than a delicious chicken sandwich. Chick-fil-A specialists have spent countless times in order to ensure that their new locations will succeed. This new Chick-fil-A is in the path of progress and you should take note.
This may seem like a crazy idea but it’s true. Chick-fil-A and other top restaurants want to make sure that their business will continue to succeed. They definitely don’t want to put a restaurant in a failing area where there will be a small amount of customers. Specialists work hard, analyzing data on where a new location would be best fit. When a new location does go in, you can count on that this one will succeed and other businesses will follow suit.
So what does this mean to you as a real estate investor? With a new Chick-fil-A in your area comes more revitalization. This means home values go up and more high-paying tenants want to live in the area.
I want to give an example of an area I am currently living in while in college. I do not live in the best area but it is not bad either. It is probably a C+ to B class area. Just down the street is a Target. A little further away is a Chick-fil-A and a Costco. When I first discovered this area, I was shocked to find all of these businesses in an area that was not super nice. Currently, there is still a rougher crowd in the area but I know that this will have to change within the next 5 years.
In my opinion, there are just too many high quality businesses for this area not to improve. As an aspiring investor, I recognize this change is imminent. Home values will rise in this area and a lot of money is out to be made.
Look for progress in your area. Work hard and search where others are not. You’ve got this.
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